Is there a significant difference in the proportion of cholesterol values greater than the mean of the control group between the 2

Table of Contents Statement of the purpose Background Study significance Description Methodology Limitations References Statement of the purpose There is a significant difference in the proportion of cholesterol values greater than the mean of the control group between the 2-day, 4-day and 14-day heart attack patients.Advertising We will write a custom proposal sample on Is there a significant difference in the proportion of cholesterol values greater than the mean of the control group between the 2-day, 4-day, and 14-day? specifically for you for only $16.05 $11/page Learn More Background Heart attack cases have been associated with the level of cholesterol in a patient. Low-density-lipoprotein cholesterol concentration is factor that contributes to development of atherosclerosis, which causes cardiovascular diseases (Brown Goldstein 1984). This implies that with a reduction in the level of HDL cholesterol in a patients’ blood, the higher th e chance of atherosclerosis. Conversely, an increase in the concentration of this cholesterol reduces the risk of a heart attack. Conducting of a heart disease therapy can be done by increasing the level of HDL-cholesterol. Therefore, some studies have correlated cholesterol with cardiovascular diseases. Currently, heart attack therapy is associated with the understanding of cholesterol levels in a patient. Studies have demonstrated the significant differences relating to cholesterol levels in patients. The High Density Lipoprotein (HDL) has been found to be significantly low than the control groups (Valappil, Chaudhary, Praveenkumar, Gopalakrishnan Girija, 2012). Conversely, heart attack patients have been found to have a high level concentration of LDL cholesterol. This has led to some conclusions that these two kinds of cholesterol can be associated with the development of cardiovascular diseases. However, with varying results, no studies have put it confident that the level of cholesterol is significantly different in the heart attack patients and the control groups. Study significance The study will be vital in determining the significant difference between the level of cholesterol in heart attack patients and the control group. Last, the study will determine the significant difference basing on 2-day, 4-day and 14-day patients compared to the control group. Description A comparison study conducted by Valappil et al. (2012) revealed that reduced cholesterol in intracerebral hemorrhage patients was significantly higher than that of the control group, see table 1. Averagely, the total cholesterol was significantly different between the ICH patients and the control group. The results also showed that LDH cholesterol was low in ICH patients than the control group. This difference was significant, unlike, the difference in the level of HDL, which was proved insignificant.Advertising Looking for proposal on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Table 1: mean cholesterol level in ICH patients and the Control group Control group 43% ICH patients 57% A study by Carroll et al. (2005) indicated that the level of cholesterol continues to decline. The study was conducted in the United States by comparing the data from the National Health and Nutrition Examination Surveys from 1988 to 2000. The average cholesterol decline was high in older people than younger people. The decline in HDL levels was insignificant, while that in LDL was significant. See fig. 1 and table 2. Fig. 1. A reduction in cholesterol level for old and young people in the United States with time Table 2: cholesterol reduction in older people (20 and older) Time Cholesterol level 1960-1962 223  mg/dL 1989-1994 Dropped from 223 to203  mg/dl 199-2000 Dropped from 129 to 123 mg/dl Methodology The study will be conducted in the United States. The research design to be used will be a compar ative study, which compares cholesterol levels in 30 heart attack patients and 30 patients without heart attacks. Patient used will be of the white race. Purposive sampling will be used to select the sample because with use of other sampling, it will be hard to get a heart attack patient. Data will be analyzed through graphs and tables, using percentages and mean. Limitations The study is limited to the white race in the United States. This will make it hard using the conclusions on the black race.Advertising We will write a custom proposal sample on Is there a significant difference in the proportion of cholesterol values greater than the mean of the control group between the 2-day, 4-day, and 14-day? specifically for you for only $16.05 $11/page Learn More References Brown, M., Goldstein, J. L. (1984). How LDL receptors influence cholesterol and atherosclerosis.  Sci Am,  251, 58–66. Carroll, M.D., Lacher, D.A., Sorlie, P. D., Cleeman, J.I ., Gordon, D.J., Wolz, M., Grundy, S. M., Johnson, C.L. (2005). Trends in Serum Lipids and Lipoproteins of Adults, 1960-2002. JAMA, 294(14), 1773-81. Valappil, A.A., Chaudhary, N.V., Praveenkumar, R., Girija, S. A. (2012). Low Cholesterol as a Risk Factor for Primary Intracerebral Hemorrhahage: A case Control Study. Ann Indian Acad Neurol., 15(1), 19-22. This proposal on Is there a significant difference in the proportion of cholesterol values greater than the mean of the control group between the 2-day, 4-day, and 14-day? was written and submitted by user Silver Gorilla to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Three Daughters of China

Three Daughters of China Introduction Wild Swans -The three daughters of China, is a wonderful book written by Jung Chang. The book describes the lives of three people: the narrator, her mother and her grandmother. The three grew up at different times in China, that is, pre-communist, revolutionary and communism periods. The book examines the love, hope and hopelessness that the narrator and her family experienced during their lives (Chang 8). The following essay examines the main theme of the book. The essay also discusses the weakness and flaw of the work.Advertising We will write a custom report sample on Three Daughters of China-Wild Swans specifically for you for only $16.05 $11/page Learn More Main theme of the book and how the author examines it The main theme of the book is cruelty and injustice in China as a result of cultural communism. The author recounts human suffering which was brought about by Cultural Revolution. She describes how people’s rights were being vi olated. For instance, the author provides accounts of foot-binding practices. The author says that her grandmother always looked disappointed due top unkind treatment that she received from Bing. Her grandmother led a miserable life and she suffered murderous pains in silence. The author felt much pain when she was told about her grandmother’s last days by Xiao-Hong and Xiao-Hei. She distressed by the fact that the doctors did not attend to her sick grandmother. The doctors said that they could not do anything about her condition. They asked the family members not to come anymore and thus, she lay in bed desperately as she waited for her death. At the time of her death, the author’s grandmother talked about Cultural Revolution. She said that she was denounced by her neighbors and she started experiencing pain ever since (Lu 20-24). The author’s mother was detained and thus separated from the rest of the family members. She was allowed to come home only once a mo nth. Each time she came home, she taught Chang revolutionary songs with an aim of cheering her up. The songs were full of hope and victory. The author recounts how Cultural Revolution made them to live in fear. They endured poverty and human hostility. Chang’s mother was not allowed to spend much time with her husband following Cultural Revolution. Her rank made her to travel on foot despite the fact that she was pregnant. Her mother was also exposed to grueling military training and this in turn caused her to suffer a miscarriage (Lu 20-24). The author too was a victim of Cultural Revolution in China. The revolution started when she was a child. She was thus exposed to brutal actions at a tender age. The author recounts how her father was exposed to torture until he met his death (Lu 20-24).Advertising Looking for report on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weakness and flaw of the work T he book â€Å"Three daughters of China† has minor flaws and weaknesses. The author was not much concerned about her father’s childhood. However, she blamed herself for not looking after her sick grandmother while in hospital. This represents uneven character representations (Chang 256). Conclusion â€Å"How could the revolution be good?† The author was angered by the fact that Cultural Revolution brought about human suffering. She hated the revolution and anguished because she had no power over it. Cultural Revolution caused her father and mother to suffer physically and mentally. The author also led a miserable life following the Cultural Revolution. Even though times have changed, the author hopes that justice and prosperity will be achieved one day. Chang, Jung. Wild swans: three daughters of China. New York: Simon and Schuster, 2003. Lu, Xing. Rhetoric of the Chinese Cultural Revolution: the impact on Chinese thought, culture, and communication. South Carol ina: Univ of South Carolina Press, 2004.

Essay about Insanity

Essay about Insanity Essay about Insanity The literally works by Sylvia (The Bell Jar) and by Ken Kesey (One flew over the cuckoo’s nest) made significant impact on the field of literature. The work that was done in the 1960s marked a major milestone in development and advancement of literally work. The two books were able to advance the theme of insanity and are still relevant event to date. The main characters in the books make the reader of the books to understand the true meaning of insanity in a society. Insanity which sometimes may also be referred to as craziness is behavioral spectrum that is characterized by some specific abnormal mental or behavioral tendencies. The two books have been able to advance the theme through the conduct of the main characters in the books. The fundamental meaning of the literally work by the two authors The literally work by Sylvia (The Bell Jar) is more than just a confessional novel. It depicts a comic but painful sentiment of what happens to a lady’s aspirations in a society that does not take them seriously. The setting of the book represent a society expects electroshock to remedy the despair of a sensitive, inquisitive young artist whose search for self identity degenerate to terrifying descent nearing to madness (Bloom, Harold 33). It’s a piece of work that highlights the life of a young who is vulnerable wins a dream assignment on a big-time New York magazine and finds that she is plunged into a nightmare. Sylvia’s work is basically a fine novel as bitter and remorseless as her previous poem. Its most significant quality is an astonishing closeness, like a series of snapshots taken at high mid-day. The work can also be described as special poignancy that is a special force and shows the vulnerability of persons of hope and goodwill. The other book by Ken Kesey (One flew over the cuckoo’s nest) is also an interesting piece of literally work. His work is arguably one of the most fantastic novels of an individual pitted against the depersonalization of an industrial society (Bloom, Harold 63). His work has been able to demonstrate the challenges that are faced by people in modern civilization. The author is able to convey some of his ideas through some rich imagery, for instance the line the inclusion of the sentence that indicates the truth, even if it never happened, sets the reader of book up from the initial stages for an interesting story where the reader perceives the situation more accurately as it reflects the truth more than the outward appearance of things. The reader would be interested to find out what the truth was and what happened instead. That notwithstanding, the story can however be a bit confusing at some points since the narrator is a paranoid schizophrenic and this poses some challenges as it is hard to differentiate between reality and hallucinations of the narrator. The book is a unique literal work as it is told from the point of view of a paranoid schizophrenic and resonates very well in analysis of the theme of insanity. Literary devices used by the authors in the two books The two books have employed distinct literary devices. Sylvia’s books have some quite interesting characters. Esther Greenwood is the protagonist in the story who became mentally unstable. She became tormented after the death of her father coupled with the feelings that she does not fit into culturally acceptable task of womanhood and subsequently attempt to commit suicide (Bryfonski, Dedria 45). Doreen is the other conspicuous character in the story and she portrays a rebellious young lady. Esther the main protagonist finds Doreen’s confident personality very enticing albeit troublesome. The theme of insanity in the story is demonstrated more in by the character named Joan who apparently is an old friend of Esther. She joined Esther in the asylum but eventually commit suicide. There are two doctors that Esther encounters while at the asylum. Doctor Nolan is a beautiful and caring lady. Because of her societally-praised femininity and her professional capability facilit ated her to perform a therapy on Esther that yielded positive results. Doctor Gordon is the very first doctor Esther encounter in the asylum. The story depicts him as self-obsessed and somehow patronizing. His treatment services to her are complete contrast of the one offered by Doctor Nolan since he administered shock treatment that finally leave her haunted. Ken Kesey in his book One flew over the cuckoo’s nest also has some interesting characters. One of the main characters is Chief Bromden who is the narrator who has been with the mental hospital since the conclusion of World War II. This character pretend to be deaf and mute and it is through this guise that he has been able to become privy to some to the dirtiest secrets in the ward. A series of events that included humiliation of his father by the US government as well as his white wife led him to descend to schizophrenia (Bloom, Harold 73). He believes that, a large mechanized system control the society. He calls this system – the combined. It shows how member of society suffering from insanity perceive the world and the predicament they go through. Randle McMurphy is a rebellious convict who is sent from normal prison. He has been found guilty of battery as well as gambling. Although he has never been of statutory rape, he has been charged often. The highlight of th is character is that, he is transferred from prison work farm to the hospital and although he thought is was an easy way of serving his term, he end up turning violent with the nurse thereby costing him his freedom, health and also his life. Nurse Ratched represents the face of staffs of the hospital. She is the tyrannical head nurse of the institution and her exercise total control over those under her care. One of the most significant aspects that represent how male in society is demonstrated when McMrphy failed to lift a heavy shower room control that he had claimed he can lift and due to embarrassment remarked that, at least he tried. This shows how men get incentive to stand up for themselves in certain situations. The imageries used by Sylvia in the book at the initial stages set raises the interest of the reader. The sentiments use of words such as queer, sultry summer creates a mental picture that arouses the reader’s interest to study the book (Bloom, Harold 33). Analysis on Comparison of the two books and how they contrast each other The two books have advanced the theme of insanity very well. The characters in the two books have advanced the theme. The setting of under which the books are established is in a hospital which help the reader to fathom the theme of the stories. The books however differ in some aspect of the characters. Ken Kesey story uses a pretentious character that pretends to be damp and as he interacts with other people in the hospital, he becomes privy to some of the secrets in the ward. Sylvia’s story does not adopt this style. Sylvia’s story advances the theme from a woman’ perspective while Ken’s story advances the theme from a man’s point of view. If you need a professional essay writer to get your essay paper written from scratch, just contact our professional custom writing company .

Global Corporation across Global Markets and Cultures Essay

Global Corporation across Global Markets and Cultures - Essay Example ... rates with its own parent name, while in Mexico, it is known as Walmex, Asda in the United Kingdom, Seiyu in Japan, Best Price in India and other nomenclatures as it expands far and wide throughout the world. In the following, the strategic management of marketing realms within China and Mexico are discussed to gain a solid understanding of the subject at hand. Strategic Management of Marketing Operations in China China is a booming economy and this is the reason why Wal-Mart can thrive on the success that it has achieved elsewhere. The marketing operations within China can be localized to suit the needs of the Chinese citizens. From a strategic perspective, the marketing realms would be well covered if Wal-Mart knows that its procedures within China have to be in a step by step process. If these procedures are duly dealt with, there would be a sense of calmness attached with conducting Wal-Mart’s business operations in the country. The requirement therefore is to comprehend w here Wal-Mart must manifest its total basis and how well it can maneuver the Chinese population into purchasing goods and commodities from Wal-Mart rather than other retail chains, which could comprise of the global ones as well as the local players. With positive customer service coming to the assistance of Wal-Mart through the ‘sundown rule’ and the ‘ten foot rule’, one can estimate the level of clarity within the marketing operations in Chinese Wal-Mart domains (Usunier, 2009). The strategic management of the marketing operations within China cannot be achieved if Wal-Mart does not understand the cultural implications of the land and the ways and means through which Chinese people involve within the purchase cycle. Since China is a booming market, it would only be natural on the part

Write a research critique of 6 research papers on communication Essay

Write a research critique of 6 research papers on communication between parents and children on sex education - Essay Example ) examined whether the family type or parenting style, taking into consideration socio-economic status and whether the families were single- or multi-parent environments, maintained a direct correlation with child willingness to report sexual activity or influenced early sexual experimentation. Surveys were distributed to approximately 8,766 students with widely-different socio-economic backgrounds, with questions addressing parental style in relation to strictness or more liberal parents in order to indicate whether a correlation existed between these factors and early teenage sexual exploration. The results indicated that children from lone parent families or those adolescents who were born to teenage mothers were more likely to explore sexual gratification than those from multi-parented families. Levels of parental restrictive behaviours maintained no connection to early-age sexual exploration. The results tend to support the notion that the traditional nuclear family, consisting of a biological mother and father, creates a more stable environment in which todays youths are more willing to discuss sexuality and sexual experimentation due to an increased parental support network which single parent families usually cannot provide in abundance. This assessment is likely due to the financial and work-related strains of a single parent who is not as widely-available to children to provide ongoing encouragement toward safe and responsible sexual behaviours. Henslin (2003) supports this notion, as the author suggests that lone-parent families are often the catalyst for child willingness to explore early sexual behaviours due to diminished authoritarian presences (the second parent) in the household. Perhaps the results of this particular study can assist health care professionals to address the dangers of early-age sexual exploration to the youth by first addressing the socio-ec onomic and family structure of children during youth counselling sessions. Recognising

Amy Tan, Two Kinds Essay Example for Free

Amy Tan, Two Kinds Essay This storys main events take place in Chinatown throughout the 1950s and perhaps early 1960s. The main character of the story, who is also the protagonist, is the author herself: Amy Tan. The antagonist happens to be her own mother, who is always pushing Amy to discover some hidden talent and be someone she is not. There are a few other minor characters in the story. There is Lindo Jong (who she calls Auntie Lindo), who is a close friend of Amys mother. Waverly Jong is Auntie Lindos daughter, who is close to Amys age. Amys piano instructor, who she calls Old Chong, plays a small role in the story. Amys dad is included in the text, but does not play much of a role. In Two Kinds, the exposition is clear in the first couple of pages. The story begins by explaining that Amys family moved to America when she was a baby, in 1949. Her mother is clear in her goals: she wants Amy to be a child prodigy (a person with exceptional talent) and famous. Although in the beginning Amy seems accepting of her mothers goal, there are some undertones which are clear to the reader that her mother may go too far. Symbolism in literature might include visual or sound elements as well as language. Amys piano was the main symbol of this story. In the end of the story, the fact that she had it tuned and actually sat down to play shows us that she really cared about her mother-and the piano-after all. The songs that she plays at the end are also a symbol of the story, itself. She mentions playing two songs. The first is titled Pleading Child, and the second one: Perfectly Contented. These are songs that she had played when she was a child. She notices for the first time, after all of these years, that these two songs are actually two halves to the same song. The song represents Amys life. This is how the story ends. We get a pretty good idea of what Amys story is about and the theme behind it. She regrets not trying her best, and the way she has taken her mother for granted in her life. A strong message like this makes us reflect on our own lives and relationships with the ones we love. Amy constructs the story in a way that makes the plot flow, and we are interested in what will happen to her next. Some of us may even feel like she is too hard on the protagonist-her mother. The ending resolves these feelings, because we discover she feels this, too.

Brave New World vs. The American Dream Essay -- Social Studies

The American Dream has always been rooted in the idea that no matter what circumstances a person is born into, that person can rise to the top with hard work and seized opportunity. This dream--the underlying belief of American exceptionalism--is the reason millions of immigrants have come to the U.S. over the years. In 1932, Aldous Huxley, a Briton, published a book that flew directly in the face of that great American ideal. In Huxley's Brave New World, citizens are pre-destined before birth to a certain socio-economic group and conditioned during early life into accepting that status. While that idea horrifies its American readers, their expectations for their own socio-economic mobility are steadily drifting away from the realities of life in the U.S, and the consequences for this shift could be severe. Americans believe they live in an upwardly mobile society that is the opposite of Brave New World's predestined existence, but perhaps that opposite is, in reality, a mirror image . Huxley's Brave New World fast-forwards several centuries to an imaginary civilization that has moved past traditional birth and child-rearing by parents. This society takes the guesswork out of life in order to promote consumerism and reduce social unrest. There are five inescapable castes: Alphas, Betas, Gammas, Deltas, and Episilons. Caste is crucial because a citizen's work is progressively more menial the farther down the hierarchy he or she sits. In this civilization, fetuses are kept in bottles and manipulated with chemicals to be prepared mentally and physically for the jobs that have been assigned to them. After decanting (birth), they are subjected to years of conscious and sub-conscious instruction that teaches them not to question their ... ...reality. Works Cited DeParle, Jason. â€Å"Harder for Americans to Rise from Lower Rungs.† The New York Times 4 Jun. 2012: 1-4. Nytimes.com. The New York Times Company, 4 Jan. 2012. Web. 25 Apr. 2012. Foroohar, Rana. â€Å"What Ever Happened to Upward Mobility?† Time 14 Nov. 2011: 1-5. Time.com. Time Inc., 14 Nov. 2011. Web. 25 Apr. 2012. Huxley, Aldous. Brave New World. New York City: Harper & Row, 1969. Print. â€Å"Poll Results: Economic Mobility and the American Dream.† Chart. Economicmobility.org. The Pew Charitable Trusts, 19 Mar. 2011. Web. 28 Apr. 2012. â€Å"Upper Bound.† The Economist [Chicago] 15 Apr. 2010: 1-4. Economist.com. The Economist Newspaper Limited, 15 Apr. 2010. Web. 25 Apr. 2012. Zakaria, Fareed. â€Å"The Downward Path of Upward Mobility.† The Washington Post 9 Nov. 2011: 1. Washingtonpost.com. The Washington Post Company, 9 Nov. 2011. Web. 25 Apr. 2012.

A Guide to Writing Research Papers for Every University Students

Research papers are detailed documents containing results of an experiment or investigations. Research papers contain the details of the investigation from the gathering of data, the background of the study, materials or procedures in arriving with such conclusions and most importantly the recording and analysis of the results.According to Thomas R. Brown1, research papers make statements then attempt to prove it by doing current research, it enables the student to pursue his own specific interests within a given area of study. Thus, research papers helps the student stimulate thinking in discovering and sharing his findings with the aid of a paper.There are a lot to consider in writing a research paper, the thesis statement, the citing of the references, grammar, making the necessary footnotes and of course the selection of the topic.What every student should know is that a research paper can only be realized once a topic is selected. Usually the selection of the topic depends upon the researcher and the course of subject regarding the topic he wishes to undertake.It is best to read several articles regarding the topic to understand fully the topic with no difficulty. But a researcher must bear in mind that whatever topic he chooses, he must be certain that the researcher takes interest in the topic, he must select a topic that is not too broad so that references will be easy to find and most importantly the researcher will go to extreme measures in order to complete the research sacrificing time, the use of money and the need for energy.Once a preferred topic is selected, an outline or project plan is made where random thoughts and ideas of the researcher are arranged so that the creation of the paper will easily follow.Then the researcher will make the draft. It is advisable to make the draft with the aid of the computer so that revisions and modifications will not be hard. The draft contains the research itself but it is still subjected to revisions, it als o contains your thesis statement.   A   thesis statement   tells what the research paper   is about   and its significance and.1 â€Å"the rearch paper.† Thomas R. Brown. June 12, 2004, on mywebpages. 06 Jun. 2007 .what the researcher intends to verify. The thesis statement must not be too broad so that specific issues can be discussed thoroughly. In the words of Zachary M. Schurg2, a thesis is an argument that can be supported by evidence, and it must have three qualities: interpretation, precision, and surprise.In interpretation, the statement must explain what the paper intends to prove thus answering the question â€Å"why†. The second element in a thesis statement, precision, deals with the discussion of facts with accuracy which further explains the research paper. And the last element, surprise, a thesis statement must present revelations regarding the subject that the reader does not know in order to catch the researcher’s attention and give th e research value.Example of a thesis statement is: Children nowadays do not stay children, effects of the society and the media may have caused such behavior in children. Since the thesis statement is indeed a statement, it must not be in a form of a question. This statement only requires two to three sentences. The thesis statement is usually found in the introductory paragraph.The only problem now is how to write the paper in such a fashion that everyone can understand it. Research papers, like all important documents containing information, follows rules in order to be understood by those who take interest in the topic. Generally the research paper, have margins of 1† on top, bottom and right side, and 1.5 â€Å"on the right side. The researcher must write with double line spacing with the exemption of quotations and the list of reference.And the paper must observe font size should be 10 points or larger, Times New Roman. Page numbers should also be observed upon making th e paper and must be reflected on the upper right of the paper. The paper should be justified. And of course in writing important documents of research and information grammar should be observed to avoid ridicule and mockery of the paper.

Promotional and Advertising Strategies Essay

The author comes from Iran, with an ideological and religious fanatic government which owns and controls all of economical and industrial activities with an armed to teeth minority. In such countries they can produce and sell any low quality with any prices that they want, and actually customers have not many choices, and almost all of promotional techniques and strategies are meaningless! So here we are talking about free trade and free market countries like US. This paper review and scrutiny the circumstances surrounding the promotional and advertising Strategies for two automotive companies: TOYATA and HUNDAI. The author is very curious about those companies, because HUNDAI (1967) began car production almost 32 years after TOYOTA (1935)! But now, in all aspects both companies are equal in quality, branding, marketing, price and customer service, even HUNDAI is further! HMC (Hyundai Motor Company) was unknown brand with low quality and cheap price cars, but after it came in the US market converted its products to high quality and luxury quickly and stealing loyal customers away from many industry pioneers! But how was this late-moving car maker able to gain an advantage in this extremely competitive market? (Graf B, 2013) Introduction Definition of Advertising: The term â€Å"Advertising† first appeared in the 17th century. It has its root in the Latin word â€Å"advertere,† which means, â€Å"to  make people notice or know.† It can be roughly explained as â€Å"to extensively notify the public.† According to the Dictionary of Chinese Etymology, the Chinese definition of advertising means, â€Å"openly announce to the public,† with the annotation of â€Å"such as putting up notices or publishing advertisements in newspapers.† (Yan Boqin, 1978) Definition of Marketing: â€Å"Marketing† is an economic term meaning promotion and distribution. Originally applied in agriculture, it drew more and more attention after the 19th century and spread rapidly. From economic, social, business and customers’ angles, the property of its definition can be determined (Li Zongru, 2004). For highlighting the brand in the eyes of public and attracting new customers, product promotion is one of the essentials. There are many channels to promote a product or service. Successful promotions strongly depends on believe and culture of people, style of living, income level, government policies and economical and industrial infrastructures. Some firms use multiple methods, while others may use different methods for various marketing purposes. Irrespective of the type of service or product, a strong group of promotional strategies can help position the company in a favorable light with not only current customers but new ones as well. The following are top ten promotional strategies: â€Å"1- Contests, 2-Social Media, 3-Mail Order Marketing 4-Product Giveaways, 5-Point-of-Sale Promotion and End-Cap Marketing, 6-Customer Referral Incentive Program, 7-Causes and Charity, 8-Branded Promotional Gifts, 9-Customer Appreciation Events, 10-After-Sale Customer Surveys† (Carl Hose. 2014; Small businesses; Retrieved December 2, 2014 from http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html) Comparing the promotional strategies used by Toyota and Hyundai for a similar product Today almost all of carmakers have a lot of experiences and they have access to modern and new technologies. So they can produce good quality and good design cars and also offer good services to customers, especially in US, there is no way to sell any products with low quality and low customer  service. In result the best promotional strategies are those that involve culture, attitudes and beliefs of the people. The following are some examples of such strategies. Green Environment: Increasing public awareness about environmental protection, governments forced to implement hard regulation and criteria for automobile firms. Toyota published on its website: 1. Diversifying energy sources: â€Å"Toyota is developing various new technologies from the perspective of energy saving and diversifying energy sources. Environment has been first and most important issue in priorities of Toyota and working toward creating a prosperous society and clean world.† 2. Fuel Cell: â€Å"By generating electricity from hydrogen, Toyota’s fuel cell vehicles are not only environmentally friendly they’re also highly energy efficient. With such eco-friendly characteristics, Fuel Cell Vehicles are the next step toward achieving sustainable mobility.† 3. Plug-In Hybrid: â€Å"Introducing the next step for eco-friendly cars; a combination of the proven engineering of current hybrids with home recharging. It has an increased electric range and produces lower emissions.† 4. Measuring environmental issues surrounding vehicles: â€Å"For more improvements in efficiency, Toyota proactively manages power train efficiency, reduces vehicle load, and controls energy management by integration of fuel-saving technologies such as charge control, idling stop, etc.† 5. Various vehicles: â€Å"Along with our emphasis of conventional vehicles and hybrid vehicles as fundamental core technology while pursuing further advancement.† 6. Alternative fuels: â€Å"Based on these core technologies, Toyota will develop next-generation vehicles utilizing alternative fuels such as gas fuel, electricity and hydrogen.† (Retrieved December 2, 2014 from http://www.toyota-global.com/innovation/environmental _technology/) Hyundai published on its website: 1. Blue Drive: Our Blue Drive ® technology gives you lower pollution and higher performance. Blue Drive is a philosophy that guides Hyundai in its effort to become the automotive leader in sustainability. It’s helped focus our engineers and designers on creating lighter vehicles, developing more efficient power trains and even inventing proprietary hybrid technologies.  2. Plug-in and zero-emission: In the future, Blue Drive will expand to include plug-in hybrid vehicles, zero-emission electric vehicles and fuel-cell vehicles that run entirely on hydrogen. Their only emission is water. 3. Electric hybrid: Hyundai introduced the first electric hybrid with electrifying performance. Our engineers have invented the industry’s most advanced hybrid vehicle. 4. New battery: Unlike other hybrids on the market, ours uses a patented Lithium Polymer battery. It has 40% less volume; it’s 25% lighter and 10% more efficient. T he battery also has a longer life-span-it comes with a lifetime warranty guarantee. So you can feel good about preserving the environment for the life of your vehicle. (Retrieved December 2, 2014 from https://www.hyundaiusa.com/new-thinking/environment.aspx) Slogan: â€Å"An advertising slogan is usually a short tagline – less than five words — that tells potential customers the benefits they can expect when choosing your product or service, or establishes your company brand.† (Kristen Hamlin, 2014; Retrieved December 2, 2014 from http://smallbusiness.chron.com/ importance-ad-slogans-31343.html) 1. Toyota’s ownership slogans: marketing efforts in North America have focused on emphasizing the positive experiences of ownership and vehicle quality. The ownership experience has been targeted in slogans such as â€Å"You asked for it! You got it!† (1975–1979); â€Å"Oh, what a feeling!† (1979 – September 1985, in the US); â€Å"Who could ask for anything more?† (September 1985 – 1989); â€Å"I love what you do for me, Toyota!† (1989–1997); â€Å"Everyday† (1997–2001); â€Å"Get the feeling!† (2001–2004); â€Å"Moving Forward† (2004–2012); and â€Å"Let’s Go Places† (2012–present). 2. Hyundai’s Brand slogan: â€Å"NEW THINKING. NEW POSSIBILITIES.†; reflects the will of Hyundai Motor Company to create new possibilities to benefit the world and its people by encouraging and developing new thinking. All members of Hyundai have the brand slogan deeply engraved in their hearts as they move forward in their effort to provide new values and experiences desired by today’s customers through innovative ways that are unique to the brand, driven by new thinking about customers and cars.( Retrieved December 3, 2014 from http://worldwide .hyundai.com/WW/Corporate/Corporate Information/BrandSlogan/index.html) New Compact Vehicle Strategy: According to the Ford India President, compact car sales are expected to double by 2018 from around one million units in  2013. This surge in demand in expected to be fueled by rising disposable incomes in the second most populous country in the world, and also owing to the increasing demand for fuel-efficient smaller cars due to rising fuel prices.( Trefis Team ,2014. Retrieved December 3, 2014 from http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/) 1. Toyota: The automobile market in emerging markets is growing each year in tandem with the economic growth of each country. Within those markets, there has been marked growth in the sales of compact vehicles, so Toyota is promoting a new compact vehicle strategy that emphasizes the compact vehicle lineup and seeks to meet the needs of consumers in emerging markets. 2. Hyundai: The South Korean automaker ranked seventh among mass-market brands in the this year’s U.S. Initial Quality Study by J.D. Power and Associates, topping such brands as Toyota, Infiniti, Audi and Lincoln. Hyundai’s Accent compact and Elantra small car were named among the top three cars in their segments.(Hans Greimel, 2011. Retrieved December 2, 2014 from http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy) Financial Services Strategy: Every year, millions of people around the world transition out of poverty in any number of ways—by adopting new farming technologies, investing in new business opportunities, or finding new jobs, for example. Effective tools for saving, sending, and borrowing money and mitigating financial risks can help people weather setbacks and achieve greater financial stability over the long term. (Retrieved December 4, 2014 from http://www. gatesfoundation.org/What-We-Do/Global-Development /Financial-Services-for-the-Poor) 1. Toyota: Toyota Financial Services has constructed a global network that covers approximately 90% of the markets in which Toyota sells its vehicles. Mainly concentrated on auto loans, leases and Toyota dealer floor plan requirements, TFS provides auto sales financing to approximately 5.4 million customers. Thus effectively helping them in making their own cars more affordable to their potential consumers all around the world. Again being a strategy that helps them a stronger competitor in the market. 2. Hyundai: Through our service brands, Hyundai Motor Finance and Kia Motors Finance, we provide financial products tailored to meet the needs of Hyundai  and Kia dealerships nationwide, including dealer inventory and facility financing. And, through these dealerships, we provide indirect vehicle financing and leasing solutions to over 1 million retail customers. Our subsidiary, Hyundai Protection Plan, Inc. offers vehicle service contracts and other vehicle protection products under the Hyundai Protection Plan and Power Protect brands. (Retrieved December 2, 2014 from http://www. Hyundaicapital america.com/hca.aspx) Two uses for consumer-oriented promotions that could assist a company in both the short and long term for the carmaker companies What are consumer-oriented sales promotions? There are two points of view: 1- Retail Promotions consist of inducements offered by retailers to consumers includes retail coupons, price discounts, double coupons, special displays, features etc. 2- Consumer Promotions consist of inducements offered by manufacturers to consumers includes manufacturer’s premiums, bonus packs, coupons, samples, rebates, etc. There are some reasons for the importance of the sales promotion. First, the growth of retailer power in distribution channels has led to an excess in consumer promotions. Sometimes, manufacturers make special offers to consumers because a powerful retailer insisted that they do so. Another time, as a way of neutralizing retailer power by intensification the bonds of loyalty consumers may feel toward the brand. Either way, retailers frequently serve as the driving force behind consumer promotions. Second, the type of competition has converted significantly during recent years resulting in ever greater consumer price sensitivity. The growing of brands and brand extensions, intensity segmented consumer markets, and lower brand loyalty have combined to make consumers much more aware of price given that many product categories are populated by several competitors. Third, price deals have become the rule rather than the exception for many products. Rebates on certain brands of automobiles, department store sales, and coupons on many grocery items are only a few areas where consumers have  grown to expect price breaks. Indeed, the expectation is more than, when possible, many consumers will wait for promotional offers rather than buy with no deal. Fourth, advertising clutter has forced marketers to find new ways of getting consumer attention. Product benefits alone frequently prove insufficient to prompt consumer action much less get their attention. Thus, marketers increasingly look to sales promotion to find ways of breaking through to customers who face a constant bombardment of promotional messages. Eventually increasing of consumer promotion can also be attributed to more pressure on marketing management for short-term results. Investors want to immediate bottom-line results rather than the long-term health or stability of the companies in which they invest. Sales promotions are tools to increase near term sales. However, as their use becomes more common, their costs become regular and recurring and therefore potentially self-defeating. (Retrieved December 5, 2014 from www.udayton.edu/†¦/Consumer%2520Promotion.p) The strategic manner in which the leading car company has made its pricing decisions by using one or more of the four pricing objectives â€Å"The four Ps of marketing is the combination of product, price, place (distribution), and promotion. Marketers develop strategies around these four areas in marketing to enhance branding, sales, and profitability. â€Å" (Ross Gittell, 2014, Retrieved December 5, 2014 from http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02#) Price is the only revenue generating element amongst the 4ps, the rest being cost centers. Pricing objectives or goals give the company direction to the whole pricing process and consider the following: 1- Survival; 2- Get competitive advantage; 3- Financial, marketing, and strategic objectives of the company; 4- Enhance image of the firm, product or brand; 5- Hold price leadership; 6- Increase market share; 7- Consumer price point and elasticity; 8- Available resources; 9- Catch target of return of investment  and sales; 10- Prevent new entrants; 11- Match competitors prices. Toyota gets credit for being the most known brand on the market; however the Corolla comes up nowhere in the competitor charts in terms of price, model distinction, or performance (TrueTrends, 2012). Providing a competitive advantage for the Corolla requires differentiating the car in pricing, quality, service, innovation, brand, convenience, and anywhere else that makes it more desirable over its competition (McCrimmon, 2008). How Toyota as a leading company can offer lowest prices? i.e. $89 a month for lease! The answer is: by maintaining its lowest costs. Along with differentiation Toyota also uses low cost to try and gain a competitive advantage in the automotive industry. â€Å"Toyota is (or was at the time) the low cost producer in the industry. Toyota achieves its cost leadership strategy by adopting lean production, careful choice and control of suppliers, efficient distribution, and low servicing costs from a quality product.†(Michael E. Porter, 2013) This quote from Michael Porter sums up how Toyota achieves this low cost strategy. Through research, it is evident that Toyota is still the low cost leader in the automotive industry. Societal trends have moved away from an individualistic culture—which identified social status and hierarchy based on material possessions—to an environmentally aware society (Grewal & Levy, 2012). With consumers’ minds wrapped around things like fuel mileage, cleaner emissions, and hybrid technology we find them moving further away from SUVs and trucks (Farooq, 2012). However, the 2013 Corolla is foreshadowed to be outshined by the Dodge Dart, as it loses some of its competitive edge in pricing and other award winning features (TrueTrends, 2012). By 2012 Toyota is planning to have more than 20 models that use batteries to extend fuel economy just like their Prius (Krolicki). Although they have not been as aggressive in the electric car market recently, like their competitors, they are planning to release a rechargeable version of their Prius by June 2012 (Krolicki). This re-chargeable version will position Toyota to attempt to take over as a low cost leader of hybrid technologies  within the market, which supports Toyota’s overall strategy of low cost (Krolicki). Two actions that other car companies may take in order to differentiate themselves and gain a competitive advantage  Hyundai rightly understood the consumer motivations to create magnetic products, price them strategically, position them sharply and keep making the magnetism more potent. Having understood the finer differences in consumer motivations, it opted for sharp arrow ‘reasons-to-buy’ differentiation over the ‘blanket-all approach’ taken by most of the other players. It is an aggressive marketer. It focuses on medium and low price products. Hyundai has also started premium products range to capture the growing market. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.hyundai.com) The segments are based on type of customer like age group, attitude, end use of product, demographic behavior and purchasing power, status of the people of the region. Each competitor has its own strong point and value and position there product so as to attract maximum number of customers. (Kottler, Keller, Jha, Koshy, 2007, Marketing Management) Hyundai brand continues to dominate the market for premium cars, despite increasing competition. The firm should first consider the competitors price. If the company i.e. Hyundai contains features not offered by the nearest competitor, it should evaluate their worth to the customer and that value to the competitor price. Competitors are more likely to react when there is high competition. In case of Hyundai, many products are there such as Sonata, Santro, Hyundai i10, Accent etc. Hyundai continues to provide stiff competition to Honda in all the segments and poses an even bigger threat to expansion plans of Hyundai. (Anshuman goyal, pricing strategy of Hyundai, 2007; Retrieved December 9, 2014 from www.honda.com) Two examples of the most effective advertising medium for a Car company The TV advertising have been having the largest audiences in all ages, but car buyers are specific ages who have not enough time to watching TV even less than one hour per day, because they are too busy in today competitive era. Instead the internet via smart phones and computers is like a ghost became as a inseparable part of their life, at any time more than 15 hours a day, and even when they are eating, showering, walking, sporting, biking, swimming, and in any place even in high mountains and deep forests, roads and villages! Another reason for effectiveness of internet rather than TV is: new intelligence algorithms via data mining analyze the behavior of customers and put proper Ads to the web pages related to the target customers with very lower advertising costs. As a most important subject which advertisers should also pay attention to it is cultural differences, they have to be careful since cultures vary in different countries, they must understand the local audience culture before releasing new commercials, in order to avoid any misunderstanding. Another internet related way for advertising can be the online promotional games, such as Toyota’s use of MSN commercial games to promote its products, for instance. There are two interactive contents focusing on entertainment: fun activities and downloads. Both of them were found in about one third of the 100 web sites, respectively. Fun activities were also utilized to promote the brand in the sites and they are not related to scores or performance. Activities for fun included virtual test drive (www.gmc.com), virtual plant tour (www.cocacola .com), virtual auto show (www.lexus.com), e-cards (www.saturn.com), a coloring sheet (www.wendys.com), a virtual skin beauty analysis (www.neutrogena.com), and so forth. Downloads promoting and affiliated with the company’s brand were also analyzed. Desktop images such as wallpaper and icons were the most offered downloads, followed by music (Seounmi Youn, 2001, Retrieved December 9, 2014 from http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii) For the carmakers, another impressive promotion method is â€Å"complete test ride†. The buyers are very keen to getting experience to drive with a brand new car and having the opportunity to really feel its advantages and disadvantages. For encouraging the customers to more participating in test drive activities, offering some gifts can always increase the interest and  willingness of then. Getting the best result always does not correspond with the cost of the advertising. So carmakers should choose their advertising media in accordance with today era. However as always, inviting stars to speak for different models with different appeals will have so effectiveness to increasing the public awareness. Conclusion Some observers suspect that Hyundai’s recent successes may be anomalies, abetted by the difficulties that the company’s U.S. and Japanese competitors faced after the global economic crisis, the rise in the yen’s value, Toyota’s wave of recalls, and the 2011 earthquake and tsunami in Japan and Fukushima nuclear disaster. Others say that the company’s highly protected home market has enabled its growth, allowing Hyundai to establish a global presence while its domestic competitors restrict themselves to tiny slivers of the Korean market. But the single factor that has made the most difference is the company’s own interest in building world-class capabilities. Starting in 1998, Hyundai’s leaders set out to develop the kind of prowess the company would need to become a global automobile powerhouse, able to hold its own in the United States and other fiercely competitive markets. Early on, that meant offering a comprehensive warranty and taking specific steps to dramatically improve its quality ratings. Once customers were convinced of the brand’s reliability, Hyundai added other capabilities, such as design, which led to a more diversified product line and more stylish features. Meanwhile, it developed a knack for getting the word out through clever, consistent marketing. The result is a coherent mix of quality improvement, design, and marketing that gives Hyundai a clear advantage over its industry competitors. Although these are required capabilities at all automakers, Hyundai has excelled at combining them over the past decade, and its sales numbers reflect this success. The company’s effort to become a world-class automaker is beginning to pay off, and it’s far enough along that its story can be credibly told. (Source: Strategy & Business. February 26, 2013. Retrieved December 2, 2014  from http://www.strategy-business.com/article/00162?pg=all) References Anshuman goyal, pricing strategy of Hyundai, 2007; www.honda.com Anshuman goyal, pricing strategy of Hyundai, 2007; www.hyundai.com Carl Hose. 2014; Small businesses; http://smallbusiness.chron.com/top-ten-promotional-strategies-10193.html Hans Greimel, 2011. http://www.autonews.com/article /20101206/RETAIL03/ 312069982/hyundai-plans-new-brand-strategy Kottler, Keller, Jha, Koshy, 2007, Marketing Management Kristen Hamlin, 2014; http://smallbusiness.chron.com/ importance-ad-slogans-31343.html http://www. gatesfoundation.org/What-We-Do/Global-Development/Financial-Services-for-the-Poor Ross Gittell, 2014, http://catalog.flatworldknowledge.com/bookhub/reader/3157?e=gittell_1.0-ch06_s02# Trefis Team, 2014. http://www.forbes.com/sites /greatspeculations/2014/06/13/tata-motors-looks-to-improve-passenger-car-sales-by-penetrating-the-compact-segment/ Seounmi Youn, 2001, http://list.msu.edu/cgi-bin/wa?A3=ind0209c&L=AEJMC&E =0&P=3326464&B=†¦_&T=text%2Fplain;%20charset=us-ascii Strategy & Business. February 26, 2013. http://www.strategy-business.com/article/00162?pg=all

Memorial and Monument Essay Example

Memorial and Monument Essay Example Memorial and Monument Essay Memorial and Monument Essay The Complexity of Monuments There is a lot that goes into building monuments. When memorializing an event or person by creating a monument a group or agency should consider the monuments historical significance, make it extraordinary and authoritative, and put it in a proper place. There are a lot of details that go into building a monument, but I feel that those are the most important to think about. If those three things are completed properly then the monument will most likely be successful. First of all, when building a monument, you must consider its historical ignificance. If a monument is built and it has no historical magnitude, no matter how cool it looks or where its built, nobody will care that much about it. One of the main reasons why people go to see monuments is so that they can learn something or see something that theyre interested in. People wont want to learn about or see something that has no historical significance. For example, the Lincoln Memorial is a very famous monument. One of the main reasons for that is because of how historically significant President Lincoln was and still is today. People go and see that monument because of the significance of it and how they feel when they are there. Since President Lincoln is so important to our country it makes his monument much more successful. Secondly, if you build a monument you have to make it extraordinary and authoritative. If you build a monument that isnt very cool to look at and doesnt in a sense take authority compared to he things it is around it will not be successful. A good example if this is the Statue of Liberty. The reason the Statue of Liberty is such n incredible monument is because of how extraordinary and authoritative it is. Its size, color, look, and what it means to our country are all factors of why it is such a good memorial and is loved by so many people. They couldVe made it a lot smaller, but they didnt. That decision, among others, helped make the Statue of Liberty as famous as it is today. As you can see, making a monument extraordinary and authoritative is very important. Last of all, an important thing to consider when building a monument is the place hat it is built. You cant build a monument in a place that nobody ever goes or sees. How will it ever get noticed? You also have to consider if the monument will be more appreciated on different places. For example, you dont want to build a monument of a famous Chinese leader in Egypt. The people there wont care about it near as much as the people in China would care about it. If the monument is about something spiritual, you should build it in a place where you can feel the sprit. Not in a loud and oisy place that will always be interrupted, but in a quite and peaceful place. People should know where it is but it shouldnt always be noisy, thats for sure. So as you can see, the place that you put the monument is Oh so very important. In conclusion, when building a monument you must consider all three of these elements. They are a lot more important than you would think. If you consider its historical significance, and make it extraordinary I have no doubt that it will be successful. Memorial and Monument By whitneypaskins

Health Care Roles Essay Example | Topics and Well Written Essays - 3750 words

Health Care Roles - Essay Example It can also help sick individuals to find support from being a part of groups comprised of other patients who are also in similar situations and thereby influence or reinforce their attitudes to the illness and aid them in developing coping mechanisms.(NCI, 1989) Communication may be verbal, which is the spoken communication, or non-verbal which contributes meaning to the verbal expressions or may occur independently of verbal communication – such as the body motions and gestures, facial expressions, smiles, nods, which also function as a medium of communication. While communication itself is the process of transmission of messages and the interpreting of their meaning, during therapeutic communication, a care giver seeks to communicate with empathy and elicit such responses from the patient which will be beneficial to his or her well being. Therapeutic communication is geared towards promoting the well being of the patient through communication and interpretation of both verbal and non verbal cues. It is especially useful in the field of nursing and in the care of patients who may face chronic health conditions, because it is an aid in facilitating positive clinical outcomes. The given scenario concerns the patient Vivian, who has been suffering form abdominal pains for some time but has not been able to avail of health services due to a lack of health insurance. However, as soon as she gets a job and secures health insurance, she schedules an appointment with the doctor. The dà ©cor of the waiting room is stark stark, with only two notices up on the wall – one stating â€Å"Turn off cell phones† and the other â€Å"have co-pay ready.† She signs in at the front desk but before she can even begin to state her problems and mention the pain she is in, the assistant tells her to take a seat and calls another patient who

ITM501, Management Information Systems & Business Strategy, Mod 5 Case Essay

ITM501, Management Information Systems & Business Strategy, Mod 5 Case Assignment - Essay Example In todays world, IT knowledge cannot remain the same nor can it be thrown out. It must be grown and grown rapidly or with each new thing, it would mean going back to the beginning. In this case the team will need to do a structured analysis of the present system and of the new system to assure that where the corporation wants it to go is where it is headed. A structured analysis begins with a physical description of the current system and continues with a logical description of the system. It then ends with a logical description of the new system. This is all done in a partitioned data flow diagram. In other words, loss of the good things in the old system should not occur when the new system is adapted. Every system has a life cycle. A life cycle is a description of the distinct phases through which the IT process passes (Jirava, 2009). There are requirements which include definitions, concept design, production, operation, and maintenance. The time that the system is connected up to the time it is disposed of is considered. The team will need to consider several phases of the life cycle. Once the structured analysis is done, there is the requirements phase, development phase, operation phase, and retirement phase. Each of these should be considered and kept track of on a regular basis. This is where the corporation can win by having a well functioning IT team on premises. This way, this work goes on continuously instead of being scheduled on particular days or months. Jirava tells us (2009) that ":a life cycle is a set of procedures, some required and some optional which serve as a template for generating an individual design process. He reiterates that this is a top down, partitioned graphic model of the system to be and that there is huge importance of data definitions and scaled down specifications. There is also a need to have participatory